A Graphic Designer who has been creating content for 9+ years. I have a background working with brands such as Starbucks, Stonegate and Mercedes. I have also worked with many other brands across various sectors including automotive, hospitality, IT and education.
Logo, menu and Packaging Design
‘Extras’ gave me some creative freedom, so I decided to take a look at designing some takeout boxes’.
The mood board shows the illustration style I wanted to go for the menus, the koi fish I saw that gave me the main idea for the concept and the colours that I wanted to go with throughout the branding.
These were my concept ideas for the designs.
I wanted to use a Soy Sauce bottle and a Koi fish in design so I incorporated both when coming up with the name of the restaurant. I remember that you get the little Koi fish soy sauce bottles in takeaway sushi and thought that it would be the perfect thing to use as the logo as it fits with the title and would be a fun stand-alone logo.
I knew early on in the design stage that this logo needed to be flexible in its design to make sure it could be used with a variety of different coloured backgrounds. Knowing this shaped how I approached designing each concept until refining the idea to its finished state.
